From publicaccountant.com.au: A catchy and clever business name can significantly enhance marketing and customer engagement for small businesses, showcasing creativity and originality.
It’s essential to maintain clarity for customer understanding, especially in serious industries, while ensuring the name aligns with the audience’s expectations.… read more
From www.accountingweb.co.uk: [UK context] Accounting firms frequently conduct client satisfaction surveys, but there are concerns that clients may find this repetitive questioning annoying and that the data collected may be underutilised or misinterpreted.… read more
From futurefirm.co: Authenticity is essential for effective content marketing in the AI-driven digital landscape, as consumers increasingly seek genuine human connection.
Relying too heavily on AI-generated content can be detrimental, as polished posts may not resonate as well with audiences craving raw and real communication.… read more
From cpaaustralia.com.au: Research by Dr. Paddy Ross and his team at Durham University found that digital backgrounds during video calls significantly influence perceptions of trustworthiness and competence, with plants and bookcases enhancing ratings, while novelty backgrounds scored low.… read more
From insightfulaccountant.com: [podcast] Christian Jones from TaxProMarketer discusses the transition from tactical to relational marketing, emphasising data-driven strategies for client retention.
He highlights the importance of maximising existing client relationships and integrating AI tools like ChatGPT for content creation.… read more
From futurefirm.co: Many firms make the mistake of using four ineffective selling points in client conversations: claiming to have the most experience, stating they care more than others, asserting they are proactive, and promoting the highest quality services.… read more
From www.fathomhq.com: On the importance of showcasing the value of advisory services to clients, particularly during economic challenges when they may view these services as optional.… read more
From www.accountingweb.co.uk: Albert Goodman, an independent accounting firm, successfully enhanced its marketing strategy through a multi-media campaign titled “Accountancy that covers everything from A-G-Z,” resulting in a 32% increase in direct traffic and a 67% rise in client inquiries.… read more
From publicaccountant.com.au: Australia’s side hustle economy is valued at nearly $10 billion, with almost one million Australians engaging in supplementary income streams.
Many side hustlers face challenges related to tax compliance and record-keeping, highlighting a significant market opportunity for accountants to offer tailored services.… read more
From www.icaew.com: (Podcast; UK context) ‘Social media can be a minefield, particularly when personal and professional lives are closely interwoven.
Online debate has become increasingly polarised, including how people use professional networks such as LinkedIn.… read more
From www.ifa.com.au: Financial adviser Benny Yang has launched Wealth for Tradies, a practice specifically aimed at helping tradespeople manage their finances and plan for retirement.… read more
From www.accountingtoday.com: (Podcast) A discussion of the evolution of marketing in the accounting profession, highlighting a significant shift from restrictions on marketing to its current integration as a key business function.… read more
From asic.gov.au: ASIC issued two infringement notices totaling $37,560 to Chapter Two Holdings Pty Ltd for misleading statements regarding debt management outcomes on its website, claiming the company falsely stated it had wiped $80 million in debt and saved consumers $30 million in interest.… read more
From sophiegrace.com.au: AFS licensees must avoid offering financial or credit products during unsolicited contact, as it is a strict liability criminal offense under the Corporations Act.… read more
From futurefirm.co: Virtual networking offers a simple and low-cost strategy for firms to enhance their marketing efforts by building trust and establishing expertise in online communities where ideal clients are present.… read more