From www.accountingweb.co.uk: Albert Goodman, an independent accounting firm, successfully enhanced its marketing strategy through a multi-media campaign titled “Accountancy that covers everything from A-G-Z,” resulting in a 32% increase in direct traffic and a 67% rise in client inquiries.

The campaign showcased the firm’s diverse client base and highlighted its regional presence, distinct from private-equity-backed firms.

By proving that marketing can be an investment that drives growth, Albert Goodman won the Marketing Campaign of the Year Award at the 2024 Accounting Excellence Awards, emphasizing the evolving role of marketing within the accounting sector.