From www.ifa.com.au: Financial adviser Benny Yang has launched Wealth for Tradies, a practice specifically aimed at helping tradespeople manage their finances and plan for retirement.

Yang’s decision to focus on this underserved demographic stems from the reduction of advisers post-royal commission, which has left many tradespeople without proper financial guidance despite earning significant incomes.

By employing a tailored communication approach and leveraging social media, Yang aims to attract clients from the trades industry and eventually expand to younger clients as his business grows.

Filed under: Marketing, Professional Practice