From www.accountingweb.co.uk: [UK context] Accounting firms frequently conduct client satisfaction surveys, but there are concerns that clients may find this repetitive questioning annoying and that the data collected may be underutilised or misinterpreted.

Critics argue that many firms focus more on gathering feedback for appearances rather than genuinely improving service and fail to act on the responses they receive.

True client satisfaction should be measured through consistent service delivery rather than through excessive surveying, which can detract from meaningful client relationships.