From www.sciencedirect.com: This study explores the impact of green innovation on firms’ financial and environmental performance, distinguishing between pollution prevention and pollution control innovations.

It finds that pollution prevention patents are positively associated with improved future financial and environmental performance, driven by increases in sales growth and cost efficiency, while pollution control patents show no such association.

Overall, the research highlights the importance of investing in pollution prevention technologies for achieving better outcomes in both financial and environmental metrics.