From www.holmanwebb.com.au: Under the Spam Act 2003 (Cth), businesses cannot send unsolicited commercial electronic messages without prior consent from the recipient, with both express and inferred consent being acceptable.… read more
From www.icaew.com: (UK context) Haysmacintyre, now rebranded as HaysMac, underwent a transformation to better align its identity with its current culture and growth ambitions, targeting £100 million turnover by 2028.… read more
From bookmarklee.co.uk: Being memorable is crucial for generating referrals, as people can only refer those they remember.
Referrals begin with an individual’s name and personal connection, rather than just a firm’s branding or services.… read more
From futurefirm.co: To grow an accounting practice, a 5-step system is recommended: visualize your ideal lifestyle, package services for maximum value, market based on your ideal client profile, improve and automate processes, and hire the right people.… read more
From futurefirm.co: Accounting firms need marketing to enhance visibility, attract clients, and establish credibility, with 29 effective strategies outlined for implementation.
Key tactics include blogging, podcasting, networking, and leveraging social media, among others, to build client relationships and drive growth.… read more
From bookmarklee.co.uk: Smaller practitioners often struggle to attract ideal clients who value their services and are willing to pay fair fees.
To improve client attraction, they should clearly define their ideal clients, understand what those clients value, and consistently reflect this focus in their marketing and communications.… read more
From insightfulaccountant.com: (Podcast) In the latest episode of the Accounting Insiders Podcast, a discussion of three major marketing mistakes bookkeepers face in 2025.
Includes crafting effective messaging, leveraging Google reviews for client trust, and utilising lead management automation to enhance client engagement.… read more
From www.accountingtoday.com: Accountants often provide services that clients endure rather than value, highlighting a disconnect between what accountants think they offer and what clients truly need.… read more
From www.accountingweb.co.uk: Personal branding is essential for accountants to distinguish themselves in a competitive market, as shared stories and values resonate with clients.
Strong client relationships are crucial for retention, with advisers encouraged to maintain regular communication and seek feedback to address client needs effectively.… read more
From mumbrella.com.au: Slater and Gordon faces a significant trust crisis following a leak of sensitive salary data and personnel information.
Communications expert Peter Wilkinson suggests that CEO Dina Tutungi may need to be replaced as part of a long-term strategy to rebuild the firm’s reputation, which could take up to five years.… read more
From insightfulaccountant.com: (Podcast) Will Hill discusses productivity and firm growth in tax accounting during an episode of the Accounting Insiders Podcast, emphasizing the transition from hourly work metrics to a deliverables-focused approach.… read more
From futurefirm.co: Referral programs for accounting firms attract new clients effectively.
The author shares personal experiences with referral strategies, emphasising the importance of proactive approaches instead of passive methods and financial incentives.… read more
From futurefirm.co: A well-designed accounting website is crucial for converting visitors into leads, focusing primarily on client benefits and utilising social proof.
Key design elements include clear calls-to-action, modern visuals, and concise messaging, while avoiding large blocks of text.… read more
From www.accountingweb.co.uk: The article discusses the impact of AI on the accountancy profession, questioning what competitive advantages human accountants have as technology advances.
It highlights the importance of human judgment and communication skills, suggesting that while technology may automate certain tasks, the need for personal interaction and expert reassurance remains.… read more
From www.professionalplanner.com.au: The Coalition’s recent proposal aims to simplify tax deductions for small businesses, allowing them to claim up to $20,000 in meal expenses for off-site functions without incurring fringe benefits tax.… read more