From www.blakeoliver.com: [US context] David Wurtzbacher, CEO of Ascend, challenges the typical private equity model in accounting by emphasising long-term growth, firm independence, and employee ownership.

He believes the reputation of PE in the industry is deserved, but his firm prioritizes professional autonomy and employee engagement over short-term profit maximization.

Ascend aims to create a supportive workplace for CPAs while addressing talent challenges and enhancing growth without compromising employee well-being.