From www.accountingweb.co.uk: (UK context) Mid-tier firms competing in the 2024 Accounting Excellence Awards proactively addressed challenges related to artificial intelligence and recruitment with learning and development as a key focus.

Many finalists implemented strategies like client segmentation, technology integration, and expanded advisory services to drive sustainable growth.

The increasing awareness of environmental, social, and governance (ESG) responsibilities among 37% of firms further reflects their commitment to enhancing business practices and community engagement.