From www.accountingtoday.com: (Podcast) A discussion of the evolution of marketing in the accounting profession, highlighting a significant shift from restrictions on marketing to its current integration as a key business function.

The impact of technology, particularly AI, and the need for marketers to develop skills in data analysis and strategic communication to enhance client engagement and firm growth.

The conversation also addresses the importance of firm culture in marketing efforts and the increasing recognition of marketing professionals’ roles within accounting firms.