From www.journalofaccountancy.com: (US context) CFOs plan to slow pay increases in 2025, with only 61% expecting to boost salaries by at least 4%, down from 71% in 2024.

‘Boosting spending on technology remained ahead of pay increases for the second consecutive year in Gartner’s annual survey of CFOs and finance leaders.’

77% of leaders indicating planned budget increases in this tech, which aligns with advancements in AI.

In contrast, starting salaries in accounting are on the rise, as firms respond to talent shortages and increased competition for new graduates.