From www.journalofaccountancy.com: (US context) A recent Gartner survey of 192 CFOs and finance leaders revealed that an average of 73% of the costs from tariffs would be passed on to consumers, with nearly 59% of respondents expecting to absorb only 0% to 10% of increased costs.

In a separate AICPA & CIMA Economic Outlook Survey involving 305 CPA decision-makers, 59% anticipated a negative impact from tariffs on their businesses, mainly due to rising prices and supply chain costs.

The findings highlight a strategic response from CFOs focusing on cost management and supply chain adjustments amid ongoing tariff uncertainties.