From www.aicd.com.au: Public companies must prioritize effective investor relations strategies to maintain shareholder confidence and attract new investors.

Key practices include having a dedicated IR function, understanding the investor base, providing transparent communication, educating investors about business strategy, ensuring good governance, committing to environmental, social, and governance factors, and clearly delineating roles within the company.

These steps help to build trust and mitigate risks that can negatively impact share prices and financing opportunities.