From cpaaustralia.com.au: Trust in businesses is increasingly difficult to maintain due to economic uncertainties, a sense of unfairness among consumers, and societal polarisation, making it essential for companies to prioritize both their capabilities and ethical character.

Rebuilding trust, when lost, requires honesty, accountability, and a commitment to making demonstrable improvements, rather than merely restoring past practices.

Companies should measure trust through direct customer and employee feedback to better understand perceptions and areas for growth.