From www.journalofaccountancy.com: Finance leaders face challenges in determining the costs and benefits of generative AI, as its adoption has surged from 33% in 2023 to 65% in 2024.

The complexity of measuring ROI stems from the need to assess a wide range of both tangible and intangible benefits, while ensuring project costs are managed effectively.

Success stories highlight the potential for generative AI to improve efficiency, but establishing clear metrics for its value remains a hurdle.