From publicaccountant.com.au: Sarah Lees transitioned her homewares business, Home and Abroad, online after over twenty years of operating a physical store, motivated by the need to adapt post-COVID.

She highlighted the flexibility and wider market reach of online sales but also faced challenges such as inventory management, IT issues, and marketing costs.

Ultimately, Lees successfully adopted a hybrid model, combining physical and online sales, which allowed her to connect with customers while expanding her market presence.