From www.accountingweb.co.uk: Bradley Channer, CFO at UBIO, emphasises the critical importance of forecasting for finance leaders in navigating the unpredictable economic landscape, comparing it to driving blindfolded.

He advocates for asking the right questions and understanding the implications of costs associated with new technologies, such as artificial intelligence, in order to make informed decisions.

Channer’s forecasting approach involves collaboration with sales teams to establish realistic revenue projections, which inform the overall business strategy and budgeting.