From cpaaustralia.com.au: A potential conflict of interest arises for a tax and advisory service provider working with two competing companies planning to merge, as they strive to deliver optimal outcomes for both clients.

The APES 110 Code of Ethics outlines fundamental principles such as integrity, objectivity, and confidentiality, which may be compromised in this scenario.

To address the conflict, the provider should fully disclose the situation to both parties, assess whether the conflict can be managed, and maintain confidentiality unless consent is given to share information.