From knowledge.insead.edu: An analysis of the crucial role of human behaviour and strategic objectives in shaping corporate culture, on the basis that actions, not words, are the true building blocks of a company’s values and norms.

Highlights the need for adaptability in cultural guidelines, the challenges of providing feedback across different cultures, and the importance of hiring for cultural fit, using real-world examples from firms like Patagonia, Shopify, and Netflix.