Brand identity and retail strategy

by

Ed.

From bdo.com.au: ‘Navigating Retail’ provides a collaborative discussion on market growth opportunities and cyber security in retail, focusing on the shift from e-commerce to social commerce, and offering practical strategies for retail optimisation.

The document further explores how generational differences influence brand loyalty, the importance of brand culture for consumer understanding, the trending consumer preference for experiences over product ownership, and how retailers can adapt to these evolving preferences.

Filed under: Business Strategy & Tactics, Marketing

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