From www.accountingtoday.com: Accountants often provide services that clients endure rather than value, highlighting a disconnect between what accountants think they offer and what clients truly need.

To enhance their value proposition, accountants can focus on controllership services that protect clients’ business journeys through regulatory compliance, risk mitigation, and managerial compliance, ultimately increasing their bottom line.

Leveraging technology and artificial intelligence can also help accountants streamline processes and provide insights that clients may not otherwise prioritise, thus shifting the perception of the accountant’s role from mere compliance to valuable advisory partner.