From www.journalofaccountancy.com: (US context) Carla McCall, the chair of AICPA, emphasizes the importance of happiness in the accounting profession, stating that happy employees lead to happy clients and organizational growth.

She advocates for work/life integration and meaningful work, urging leaders to evolve workplace culture and priorities to retain talent.

McCall also encourages students to see the accounting profession as a path to financial freedom and diverse career opportunities, stressing the need to find meaningful work that resonates personally.