From www.accountingtoday.com: (US context) The accounting profession faces a talent crisis as a significant portion of CPAs are nearing retirement, yet recent data shows a 12% increase in undergraduate accounting enrolments, approaching pre-pandemic levels.

Technology, particularly AI and automation, is essential for firms to enhance efficiency by automating mundane tasks, allowing accountants to focus on providing strategic advisory services.

To attract the future CPAs, firms need to showcase the intersection of accounting and technology, offering flexibility and improving work-life balance in the profession.