From www.accountantsdaily.com.au: The founder and CEO of Make Accounting Great Again, Joe Kaleb, calls for a rebranding of the accounting profession to combat its negative perception and attract new talent.

His grassroots campaign aims to inspire the next generation of accountants by highlighting the profession’s dynamic and exciting aspects.

Kaleb advocates for improving the messaging about accounting in schools and engaging other accountants in this initiative to engender long-term change.