From www.accountingweb.co.uk: (UK context) M&A activity in the accounting sector is on the rise, with emphasis on the importance of cultural fit and personal relationships in successful deals.

Professionals highlight the need for clear communication during the acquisition process to prevent potential breakdowns and to ensure both parties understand their goals.

Acquirers often have more experience with transactions, while sellers may be navigating the process for the first time, creating a disparity in comfort and knowledge.