PR lessons from Slater and Gordon

by

Ed.

From mumbrella.com.au: Slater and Gordon faces a significant trust crisis following a leak of sensitive salary data and personnel information.

Communications expert Peter Wilkinson suggests that CEO Dina Tutungi may need to be replaced as part of a long-term strategy to rebuild the firm’s reputation, which could take up to five years.

The initial nine months following the incident are critical for managing stakeholder perception and implementing a credible change strategy.

Filed under: Business Strategy & Tactics, Marketing

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