From www.professionalplanner.com.au: Higher-balance members are increasingly attracted to SMSFs due to the insufficient service levels from APRA-regulated industry funds, which provide a homogenous experience lacking personalized attention.

The importance of perceived value for money over competitive pricing is highlighted as a key factor driving member satisfaction and fund switching.

CoreData research shows that members with balances over $300,000 express a strong desire for better service, leading to a significant likelihood of switching to SMSFs.