Privacy reform: effects on direct marketing

by

Ed.

From www.claytonutz.com: The Government’s response to the Privacy Act Review Report upholds individuals’ rights to opt-out of personal information being used for direct marketing but introduces a more traditional definition of “direct marketing.”

It emphasizes the need for consent to trade personal information and highlights the importance of protecting children from direct marketing practices.

Organizations are encouraged to review their marketing practices and prepare for impending legislative changes in privacy regulations.

Filed under: Business Law

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