From www.accountingtoday.com: Blake Oliver argues that the traditional billable hour model in accounting firms is outdated and counterproductive, as it discourages innovation and can lead to employee burnout.

He highlights that adopting alternative pricing strategies, such as fixed fees and value pricing, can improve both client satisfaction and employee morale.

Oliver emphasizes the need for firms to align compensation structures with these new billing methods to attract and retain talent, particularly among younger generations seeking better work-life balance.