From colemangreig.com.au: Sponsorship agreements in the arts, entertainment, and not-for-profit sectors provide critical support, but they require careful negotiation to align with the recipient’s goals and values.

Key considerations include clearly defined deliverables, financial contributions, branding rights, and termination clauses that protect the recipient’s autonomy and mission integrity.

Recipients should seek legal advice, negotiate key terms, and monitor compliance to minimize risks and ensure a successful partnership.