From www.accountingtoday.com: [US context] Accounting faces a significant talent shortage exacerbated by widening salary gaps, as many prospective professionals are drawn to higher-paying careers in data science and software development.

To attract and retain talent, organisations should focus on improving work-life balance and providing learning opportunities, as younger generations prioritize these factors over salary.

Implementing AI and automation can alleviate workloads, enhance job appeal, and free up time for employee development, potentially improving retention and attracting fresh talent.