From www.accountantsdaily.com.au: Kelly+Partners, an accounting firm in Sydney’s Northern Beaches, has launched an innovative recruitment strategy by distributing free coffees to local commuters to attract accountants.

Senior partner Danny Chiha noted that this initiative successfully boosted brand visibility and generated candidate leads, outperforming traditional recruitment methods.

The firm aims to reshape perceptions of the accounting profession while appealing to younger generations and addressing widespread talent shortages.