From cpaaustralia.com.au: Businesses must prioritise transparency and communication about their use of artificial intelligence to bridge the trust gap with clients, as highlighted by a study showing a significant disparity between perceived and actual trust levels.

Experts emphasise the importance of explaining AI’s purpose, benefits, and risks while ensuring clients can hold organizations accountable for AI-driven decisions.

To foster trust, companies need to clearly define the principles guiding their AI and provide clients with relevant experiences that align with those expectations.