From cpaaustralia.com.au: Senior executives can create a disconnect between their stated values and actual behaviours, leading to what is termed “organised hypocrisy” within organisations.

This disconnect may arise from pressures to conform to performance demands, causing both leaders and employees to act unethically despite good intentions.

To mitigate this issue, executives must critically assess whether their organizations genuinely align their marketing and operational practices with socially accepted norms.