From publicaccountant.com.au: Accountants are shifting from traditional roles to becoming strategic business advisers, responding to clients’ needs for more than just compliance services.

Key strategies for enhancing service offerings include reskilling staff, investing in new technology, engaging with customers, supporting staff through change, and taking a gradual approach to implementation.

This transformation can lead to increased client satisfaction and improved employee morale, ultimately benefiting both clients and the accounting firm.